By student, Melissa Westover
Who knew it was considered one of the top marketing tools. However, it would be easy to figure out in this day and age considering how many emails we get a day. There is so much thought that goes into developing a marketing ad with email, from the design, to the F shaped layout, to what’s in the body that will capture their attention. You have to plan for both desktop email format as well as for mobile phones since most people are more connected to their phones. A lot of information needs to be considered so that once the email comes across that it will grab their attention and will ultimately result in generating more revenue. There are also email service providers, ESP,to help with managing your email design.
JCCC eMarketing 