Twitter became a major sensation in 2007. When I first got my account I thought it was the silliest thing to just post random thoughts, I wasn’t fully onboard with the whole thing. I asked myself “What do I tweet about?” or “What is the point of twitter?” Lately as I become more interested in Marketing I have had a new found love for twitter. At first I didn’t realize that twitter isn’t just about posting random thoughts throughout the day but it can be a huge tool to get people to hear and learn more about your business. I think it can not only help people know what your doing but it can also be a great promotional tool. I know when I interned for the KCK chamber of commerce they had me go to events and just listen and tweet about people are doing. I curious to see what other social media…
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill
More and more businesses are incorporating Churchill’s wisdom into their marketing plans. Some call it CauseMarketing and others just call it a desire to give back to others and do what they can to make the world a better place.
Cause Marketing has been around for a long time and is defined as a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.
My first experience with cause marketing, was when I signed up for a fitness challenge sponsored by a sports nutrition company. They challenged all entrants to send in an optional donation to The Make-a-Wish Foundation with their entry packet. The donation would go toward fulfilling the ‘wishes’ of children with life-threatening conditions. The company was EAS and they had recently launched their hugely successful annual ‘Body For Life’ Challenge. Propelled by the popularity of their products and customer engagement, EAS was sold in 2005 for $320 million.
Make-A-Wish
Former CEO Bill Phillips was the catalyst behind the start and rise of EAS as a market leader in fitness and nutritional supplementation. While Phillips turned EAS into a $300 million plus corporation, the measure of his success and others who give back to causes is measured differently depending on who you ask. If you ask the over 570 children and their families who were granted wishes through Phillips, EAS and their customer’s efforts, cause programs have had an immeasurable impact.
Is there a direct relationship between cause marketing and the success of a business. Not necessarily. However, I think it does say that successful companies that incorporate cause marketing, have a vision that is bigger than the widgets they produce. They see their place in the larger world as a catalyst for good and when others are helped, everyone wins.
So, when you plan your next marketing strategy, here are a few things to consider…
Being a part of a cause communicates something to your employees and customers
Organizations that incorporate a cause want to be a catalyst for the good of others.
It’s not just about making $$$.
There are causes out there that are as important if not more important than our industry.
Your brand can invest in the good of something/someone else
There is great reward in helping others succeed.
Your organization may provide an increased ability to promote the cause because of greater financial resources or increased reach vs. the cause’s current awareness or ability to generate support.
Enter into a partnership of resources with your customer
Customers can choose to buy from someone else and may purchase from you because they have an interest in your chosen cause.
Gives the customer the ability to do more with their resources (time, money, attention, energy). They may receive the product or service they want plus contribute to the good of others.
Cause marketing can be a great strategy to implement because it has tremendous potential to not only positively impact your business but more importantly to do good in the lives of those who may not find help another way. The ROI on that kind of marketing is out of this world. 😉
I was looking at my twitter and found this website that twitter was suggesting I should go look at. This website was a way for companies to put out a feeler that they were in need of a new employee. So not only are people using twitter as a basis of recruiting customers and starting a marketing campaign but also they are now also recruiting people to hire. So not only is this a way for marketers to market the company to consumers but also a tool to get in touch with possible future employees. According to the site, “ 94% of job recruiters use social media as a platform for recruiting.” I find this interesting and haven’t really noticed that anyone has been recruited to work somewhere via social media but I see adds all the time on my Facebook about getting stated on a job in photography by…
In a world where things change on the daily it’s important that we stay relevant in order to make an impact. Words like fresh, new, improved, better, easier, and bigger push people to believe they are getting MORE than they would’ve and translates into an increased likely hood they will retain that information. Truth is we will often remember and associate those words even if they are not necessarily true. This is because when it comes to our internal filter we often classify the information we deem the “newest” as more important than previous information. These are two easy ways you can use to stay at the forefront of the trends.
1. SEO
Search Engine Optimization is crucial to making it easy for you to stay at the top of the list, literally. This is because search engines use algorithms based off of your activity, the activity of those who have interacted with you…
My intentions for going back to college is to get in learn the basics regarding Marketing and Entrepreneurship and get out within two semesters.Essentially, use my new gained knowledge to launch my own photography and photo booth rental business.My two semester goal is quickly coming to an end and recently I’ve been contemplating whether or not I should continue my education and obtain a marketing degree. Plus it’s wise to have a plan D due to the risk involved becoming a small business owner. Yes, my plan D, a marketing degree!
Before I could even spell Archaeologist, the wee Allie wanted to dig up the past and hunt for human remains. However, after high school my career goals shifted form Archaeologist to Homicide Detective (plan B). Unfortunately, after attending several Criminal Justice courses, I realized that Homicide Detectives are underpaid and overworked. Furthermore, not all cases are as compelling as the Jeffery…
I’ve said it before and I will say it again, “Becoming viral should be a goal.” When it comes to the internet, you want to be seen. There are hundreds of millions of articles, images, blogs, and pages out there so you have to know how to catch people’s eye. Especially when it comes to marketing a product or spreading awareness; people have learned to tune out these things because they are bombarded with it on a daily basis. From personal experience, I have found this extremely tricky. Yes, I can catch enough attention to receive comments, likes, retweets, etc. but getting people to share your posts is much more difficult when you are reminding people it’s time to fertilize their lawn. So how could a lawn care company become viral?
The Dress
I’m not sure which is worse, the dress or the narwhals. While the narwhals would be…
How beneficial is the internet marketing campaign and how does it have a very strong effect in the business field? Through blog posts, slideshows, videos, and infographics. Aaron Patzer created Mint.com. It’s a website that everyone can sign up for free. He allowed people to access their financial data through the website. It can help people manage their finances online by tracking how much they are spending and saving. In addition, you can add different accounts as well as, the site can pull and add all the documents and statements in one place so you can see quick summary of your personal finances at a glance. Plus, it categorizes expenses and sketches a final graph so the customer can view their finances in a more visual perspective. In addition, people can sign up for alerts via email where they get late fees, bill reminders, larger purchases, rate changes, etc. Over…
Who knew it was considered one of the top marketing tools. However, it would be easy to figure out in this day and age considering how many emails we get a day. There is so much thought that goes into developing a marketing ad with email, from the design, to the F shaped layout, to what’s in the body that will capture their attention. You have to plan for both desktop email format as well as for mobile phones since most people are more connected to their phones. A lot of information needs to be considered so that once the email comes across that it will grab their attention and will ultimately result in generating more revenue. There are also email service providers, ESP,to help with managing your email design.
eMarketing can be passive. The ways in which companies engage with their consumer base through social media platforms are akin to dropping a pebble into a pool. The subsequent ripples can in turn be reflected back towards the company from the fans.
Hasbro is the country’s leading toy manufacturer, home to such recogizable brands as Marvel, Disney, Star Wars, and Transformers. However, as of 2014, their top brand has become My Little Pony. Though due in no small part to enthusiasm from fans of all genders and ages, Hasbro has a storied history of gender-stereotyping its products, and engaging in marketing practices that are heteronormative and misogynistic.
According to Hasbro’s investor report at NY Toy Fair 2015, revenue in 2014 increased from previous years and all geographic regions experienced growth. In addition, a rather lofty goal of a 25% growth in the next two years seems difficult to do when…
JCCC eMarketing 